Who we are - our approach

“Not all men are a part of the problem. But, all men need to be a part of the solution”

Violence against women is not just a women’s issue. It is men’s issue. It is everyone’s issue. Pointing fingers at men or accusing them is not going to resolve the problem.

Our theory of change is that if men study and debate the value of women with others that they trust, and if they are supported with tools to manage their behaviour by role models that they respect, then they will:

  • Reduce their own violent and discriminating behaviour;
  • Advocate an end to end violence and discrimination by their peers and others; and
  • Take personal and collective action to empower women in their lives and communities

Thereby accelerating progress towards equality by reducing the amount of violence and discrimination women face, and increasing the resources within a community that are dedicated to empowering women.

We believe that each one of us has a role to play in raising men to end violence and discrimination against women.