#RakshaBandh 2021


Raksha Bandh Sahyog Shuru

#RakshaBandh Campaign

(16th to 22nd August, 2021)


The #RakshaBandh campaign is organised every year around the period when the festival Rakshabandhan is celebrated in India. Rakshabandhan is a festival that traditionally involves a sister tying a Rakhi for her brother and in turn he vows to protect her. This reiterates the idea that brothers are meant to protect their sisters, and ties in to ideas of masculinity that imply men are stronger, they are protectors, and undermines the idea that men and women are equal and capable of looking after themselves. The idea of protection also comes with the problematic notion of placing restrictions on women in order to protect them thereby violating their human right to freedom, mobility, and even dignity. While the celebration of the bond between siblings during Rakshabandhan in itself is beautiful, this campaign is an attempt to redefine the messaging behind it to create relationships based on trust, mutual respect, and collaboration.

About the Campaign

For years women have been told that they need the protection of the men in their families, be it their fathers, uncles, or brothers. A teenage girl going out to fetch groceries from the market is told to take her brother along, even if it is her 6 year old younger brother. This notion of protection plays a crucial part in upholding the foundations of patriarchy. 

Through this campaign, the idea is to say No to protection, Yes to collaboration and commit to working on our own behaviour and attitude and to uphold women’s rights instead of putting restrictions on them. The tagline is Raksha Bandh, Sahyog Shuru

How to Participate

  1. Have your participants (you, your team members, programme beneficiaries, friends) take individual photographs holding a placard with their pledge* followed by the tag line: Raksha Bandh, Sahyog Shuru. Short videos can also be made saying the same.
  2. Share these photos/videos on social media using #RakshaBandh and sharing messages related to the idea behind the campaign.
  3. Tag more organisations or individuals and invite them to join the campaign.
  4. Tag Equal Community Foundation so we can amplify your campaign on our social media platforms as well. Our social media handles are-

Facebook- @ECFIndia

Instagram- @ecfindia

Twitter- @ecfindia

LinkedIn- @Equal Community Foundation


*Pledges can be one liners with a participant saying: ” I will stop doing ___________ because it violates the human right to ___________” or ” I will continue to do ___________ because it upholds the right to ___________.” 

For example: We had participants saying “I will not call women dolly, item or maal because they are human beings, not objects.” We also had women saying “I will not depend on my partner to take sole responsibility of managing our finances but contribute to the decision making process.” ” मैं किसी लड़की या औरत को कभी माल या आइटम नहीं बोलूंगा क्योंकि वह कोई वस्तु नहीं है।” ” मैं सुरक्षा न करूँ, उससे अच्छा मैं वह बनू जिससे सुरक्षा न करनी पड़े| ” 

Here is the link to a video we had made as a part of this campaign earlier for your reference #RakshaBandh campaign and a sample photo.

Links for Reference