On the 8th of March, International women’s day 2013, ECF launched a campaign which inspires us all to end violence against women for good.
Man Up India campaign appeals to people to recognise that each and every citizen, especially parents, teachers and media have a role to play in raising men to end violence and discrimination against women.

The campaign was launched offline in huge corporate houses and well frequented restaurants in Pune with more than 400 people around Pune making the pledge to treat colleagues, loved ones and all women with respect and to speak against anyone who doesn’t. Our online launch included the website www.manupindia.org.

Man Up India is informed by ECF’s primary research “What about the men?”

The core objective of the campaign is to popularise the strategy of working with men to end violence and discrimination against women. The campaign is targeted at parents, teachers, media professionals and common citizens.

The campaign is designed to address three needs:
1. Create awareness about the fact that men’s attitudes and behaviour towards women is one of the root causes of violence and discrimination against women.
2. Enable people to understand that raising men to be gender equitable is a crucial solution to address the problem.
3. Emphasise that each and every citizen has a role to play in raising men to end violence and discrimination against women, especially parents, teachers and media.

The campaign also aims to:
1. Provide information that allows all to understand their role and how they can raise men to end violence and discrimination against women.
2. Provide a platform for people to share stories of how they have created change; thereby inspiring others to adopt this approach.
3. Provide a platform where people can pledge their support and advocate it to their networks.

Over the next 12 months, ECF will focus on further developing the Man Up India website and conducting face-to-face campaigns through corporate organisations. The offline activities/events will be essentially conducted by Man Up India volunteers.

If you are interested in getting involved in the campaign visit www.manupindia.org or get in touch with us at info@ecf.org.in